So instead of doing a focus group, I decided to do a survey. I feel like most people are likely to complete it and also just in general it means a more simple intake of data, because I realized that it would be quite hard to manage a whole discussion and the results I got from that. A focus group might be useful later on down the line, when I’ve narrowed down on the type of audience I want my product to be targeted to, but for now I think a survey is better.
I created it in survey monkey- https://www.surveymonkey.co.uk/r/PH35G6Q
Its super simple, it takes literally 1 minute to complete and it covers my basic interests in terms of the London life and how and when people would wish to escape it. I hope I actually get a good amount of responses, just so I can compile a case against the chronic unhappiness that I’ve described in my previous posts, in terms of living in a big city etc etc
What is my next step? I don’t really know, I’m really gassed because Scarlett Penn, the chief executive of WWOOF got in touch with me, letting me know that if I had questions I could chat to her, it’s really awesome, but I do think that their organization is more environmentally based, whereas mine is more personal based, but it does have a huge environmental factor as well.
I’ve been thinking of funding my own organization, I don’t think enough people look at self care in the professional environment as something as remotely important as it actually is. Of course, I’m just a 21 year old kid and I don’t know how to ever go about it, but one can dream right?
Yesterday I went to a Lee Bul exhibition in Southbank with Claudia. I found it quite interesting as she used massive spaces to talk of a certain theme, there were 5 rooms and she had a variety of installations to illustrate a point. I felt very inspired by this, especially since I made a submission for an art room in the same manner, but it got me thinking. Maybe the point of the intervention isn’t to change the world right now, maybe I’m aiming too high too soon; but what about illustrating my point, educating, showing people what I mean, creating awareness (I don’t even say raise awareness because I don’t think that there is any to begin with).